Fevicol has played with its advertising to convert an adhesive, a product that bore none of the glamour and glitz of consumer goods, into a loved and recalled brand.
While both Dabur and HUL have been aggressive in the 'naturals' market with new launches across its portfolio, unchecked distribution expansion and inconsistent quality of products have also been at the heart of Patanjali's problems.
Given the fragmented nature of the domestic cable TV market and the need for last-mile connectivity, RIL, said sources, would have to do more to achieve its target of reaching 20 million homes and 15 million business establishments with its broadband services across 1,600 towns in the next few years.
Most companies reporting an improvement in operating margins in Q1 as they cut ad spends and other expenses.
The 2019 list shows a 37 per cent jump in brand value for the Tata group, to $19.55 billion for 2019, the highest in the top 25.
While Star was expecting around Rs 1,800 crore as ad revenues from the television and digital media, it may end up getting Rs 1,500-1,600 crore now, after factoring in the washouts and India not being able to reach the final.
For months, offline retailers and traders have been lobbying hard for a national retail policy to protect their business from the growing influx of e-commerce.
Two French sports retailers - Go Sport and Decathlon - are all set for battle royal to grab market share in India. Both are competing with sports goods makers Nike, Puma and Adidas and footwear major Bata. While Decathlon is already in India for some time, Go Sport opened its first super store in Navi Mumbai recently.
A phased roll-out of prohibition will hit revenues of companies, which get 5% of their volume sales from the state
The sale of Nature's Basket, Godrej's chain of food stores in west India, is the second exit by a big group in a year in the category
DMart's everyday low pricing model is being replicated aggressively by most players (online as well offline retailers), compelling the firm to keep prices down significantly.
'Gods are deceitful too and villains can be upright upholders of the law.' 'Perhaps political leaders of all shades would benefit from these lessons instead of declaring themselves upholders of a dharma that means different things to different people,' points out Arundhuti Dasgupta.
The power of the small neighbourhood retailer can barely be ignored as organised players look to leverage their last-mile connectivity and reach, luring them by promising support in technology, inventory and tax management.
FMCG CEOs indicate that the market should stabilise post the general elections and that some growth should make its way back especially in rural areas
By toxic, the reference is to material that whips up hatred, is discriminatory in nature and has explicit sexual and pornographic content.
Maaza is the country's top mango juice drink despite competition from brands such as Frooti and Tropicana Slice growing in the past few years.
Falling incomes and longer winter to translate into lower demand for at least some months.
As Unilever's COO, he is expected to take significant load off CEO Alan Jope, pushing growth across markets and driving go-to-market activities.
Typically, about four to six weeks ahead of the polls, activity in the property market picks up as politicians begin to pull out their money parked in real estate. But this time, it's all quiet till now in real estate so far.
True Blue, a menswear label that Arvind has created with cricketer Sachin Tendulkar, is being extended into an exclusive traditional apparel brand for men called True Blue Handcrafted.
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